B2B tech ads should do more than remind you why you hate B2B tech ads.
Hi. I write B2B and enterprise tech copy for humans, by humans. (Well, one human. Me.) SaaS, cybersecurity, healthtech, fintech, devops, you name it. Scroll through this minisite for a few samples of my work, or see my full portfolio here.
Recent work:
Cybersecurity
Enterprise security.
Human butts.
Look at what happened for Gigamon when I helped them translate "Network-derived telemetry for hybrid cloud security" into "Our brains will save your butt."The results? A 400% total increase in network traffic, which undoubtedly saved some butts.
Enterprise SaaS
Trust issues.
Stravito helps global enterprises like Delta and Heineken trust their market and consumer data and use the insights that data holds to drive kajillion-dollar brand decisions.Stravito trusts me to help them tell the world why that matters.
Healthcare
Kicking literal ass.
Colorectal cancer is the #1 cause of cancer death in America. Fight CRC! is the #1 colorectal cancer advocacy organization.
I write ads and content that helps them support advocacy efforts (and get bills signed into law in eight states ensuring access to CRC screening.)
Contact
Want to get right to work? Me, too.
©2026 Hugh Gurin Creative. All rights reserved.